Branding 101: 3 Tips for Creating a Distinctive Trademark
Trademarks are the brand name, logo, or slogan which represents a company. Trademarks are a form of intellectual property, and in order to best protect them, they need to be legally registered and made as distinguishing as possible. To help customers remember your brand, and to establish your company as an authority in your industry, it is important to create a distinctive and unique trademark, and here’s how. Make the first word in your trademark the most distinctive: If you are creating a new slogan or brand name, you want the first word to stand out the most. While the inclusion of generic words (green, gold, superior, etc.) may be necessary to some degree, these words should never be at the forefront of the trademark. One way to do this…